Cupertino, CA - Apple held its annual September event today, unveiling the latest iPhone lineup. The iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max were all announced, with major camera and performance upgrades over last year's models.
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| Apple Announces New iPhone 15 Lineup With Major Camera and Performance Upgrades |
The biggest news is the addition of a next-generation periscope zoom lens on the iPhone 15 Pro models. This allows for up to 5x optical zoom, a major improvement over the 3x zoom on previous Pro iPhones. The periscope lens uses a folded optic design to achieve a longer focal length without increasing the thickness of the phone. This will be a boon for photographers and those who want more telephoto zoom capability in a smartphone.
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The new A17 Bionic chip in the iPhone 15 Pro models is touted as the fastest and most powerful smartphone chip ever. Apple claims it is 40% faster than the competition and up to 20% more power efficient. This should translate into blazing-fast performance and longer battery life for demanding tasks like gaming, video editing, and augmented reality applications.
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The iPhone 15 lineup also features an always-on display for the first time. This allows the lock screen and some widgets to remain visible at all times with reduced brightness. Users will be able to check the time, notifications, and other widgets without fully waking the display.
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The new iPhones will also support emergency satellite connectivity for messaging in areas without cellular coverage. This could be a potential lifesaver for those stranded or in need of help when beyond the reach of cell towers.
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Pricing for the iPhone 15 starts at $799 for the base model and goes up to $1,099 for the iPhone 15 Pro Max. The new iPhones will be available for pre-order this Friday and launch on September 23rd.
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